Navigating Identity and My Journey Leading Anti-Racism Marketing Work

Every day, I strive to intertwine my personal identity with my professional role. This quest for balance took on new significance in May 2020, following the murder of George Floyd. It was then that I assumed a pivotal role leading the Colorado Nonprofit Association's charge in supporting Black Lives Matter and anti-racism efforts.

Within my Communications department, we recognized the importance of personal awareness and education in guiding our content strategy. Our goal was clear: to dismantle white supremacy, amplify the voices of Black Lives Matter, and advocate for racial justice. The content we produced had to be personal, authentic, and sensitive to the complexities of the revolution. We refused to cater to the status quo or shield institutions from the harsh realities of systemic racism and white supremacy.

Our audience spanned a diverse spectrum—from Black and Brown individuals to seasoned accomplices and allies just beginning their journey. It was essential to create a space that welcomed everyone, especially our BIPOC community. For me, commitment to anti-racism and anti-oppression went beyond mere words; it required tangible action and accountability.

I pushed myself and my team to establish commitments and accountability measures. We approached our work with humanity and strategy, acknowledging our limitations and remaining open to critique. I had to allow myself to be challenged to change and to continually unlearn.

This commitment was put to the test on June 4, 2020, when news of Sean Monterossa's killing reached me. I felt wrecked. I made the difficult decision to cancel that edition of our member newsletter, recognizing that business as usual was no longer acceptable. I required something more than going back to regularly scheduled programming. I informed our leadership team and staff of the decision as I cried over my keyboard because we are all accountable for this state-sanctioned violence.

The following days were dedicated to crafting a new newsletter format—one that reflected the gravity of the moment and our unwavering commitment to justice. It was a deeply emotional process, requiring me to tap into my fears and anxieties to connect authentically with our audience. I spent countless hours figuring out how to support our BIPOC members, bring along our white members, represent myself, and represent the Association.

In the end, our revamped newsletter served as a testament to our collective dedication to change. It was a reminder that the fight against racism is both personal and professional—a journey that requires us to harness our power and show up against injustice in all its forms.

As I continue this journey, I am reminded of the transformative power of storytelling. I harnessed my platform and presence at the Association to own my power. I tapped into my feelings and anxieties to reach and connect with our audiences in an innovative and authentic new way.

Loop and Honey Loves List, March 8

Loop and Honey Loves, March 8

Loop and Honey Loves is a weekly list of things that bring joy and inspiration into my life. It's a glimpse into my world, a celebration of the things I hold dear, and an opportunity for us to connect on shared interests.

*Denver Local* Flor y Canto at Art Contained del Sol Studios @chac_gallery

The Chicano Humanities Arts Council (CHAC) present: FLOR Y CANTO. Hosted and Curated by Art Contained Del Sol Collective on March 08, 2024 at 5:00 PM – 9:00 PM. “FLOR Y CANTO” is an ancient Meso-American festival of life, flower and song. This exhibit is acelebration of abundance and the renewal of Mother Spirit. It is a free exhibit. All are welcome to take part in this positive vibe of life to art.

Watch, Little Bird @littlebird.series on PBS

In 1968, five-year-old Bezhig Little Bird was forcibly removed from Long Pine Reserve and adopted into a Jewish family in Montreal, and renamed Esther Rosenblum. Eighteen years later, she embarks on a journey to unravel her history. Through this epic journey of connection and self-discovery, Bezhig Little Bird begins to find her lost family and put the pieces of her fragmented past back together. Watch on PBS.

*Livestream + LA Local* SELF HELP ME hosted by Jenny Yang @jennyyangtv

Livestream or join in-person for SELF HELP ME on Thursday, March 14 hosted by comedian, writer and actor Jenny Yang with special guests Dr. Ally, Paul Scheer, June Diane Raphael, and Blakely Thornton. Livestream tix are $15. The show features comedians, celebrities and wellness experts ready to test their knowledge of the latest wellness trends and reveal their own self-care obsessions. It’s like if Lovett or Leave It and @ midnight made a baby that was obsessed with wellness and lymph node massages–but also cared about the cultures and origins of these splashy trends. 

The Love List:

Educator, @theqweeragenda

Creator, @cempaxochiltarts

Support Friends of the Congo, @congofriends

#LoopAndHoney #LoopAndHoneyLoves

The Story of the Colorado Nonprofit Community Memory Altar

In October 2020, I faced one of the toughest moments of my life—I lost my dad, Oscar, to pancreatic cancer. As the year drew to a close and the world grappled with the challenges of the pandemic, I found myself navigating the depths of grief while separated from my family in California.

There were moments when I felt like giving up, weighed down by the heaviness of loss and the isolation of the pandemic. But amidst the darkness, I found a flicker of hope—a spark born from my grief.

Driven by a desire to honor my father's memory and offer solace to others who were also grappling with loss, I embarked on a unique endeavor: the creation of the 2020/2021 Nonprofit Community Memory Altar. This digital sanctuary became a space for individuals across Colorado's nonprofit sector to pay tribute to their departed loved ones.

The concept was simple yet profound—I invited participants to submit the names of their loved ones along with cherished memories, stories, poems, or songs. The response was overwhelming. The community rallied around the altar, offering comfort, support, and solidarity in the face of collective grief.

Creating the Nonprofit Community Memory Altar was a radical act of compassion. After losing my dad, I learned that obituaries are wildly expensive and inaccessible to many so I wanted to create a space where everyone, regardless of their means, could honor their loved ones.

The altar became a beacon of hope in a time of darkness, reminding us that even in our most vulnerable moments, we are never truly alone.

For me, the creation of the altar became a defining moment—a testament to my strength, resilience, and unwavering love for my father. Harnessing my grief and love, inspired by dad, ended up being the moment I knew I could keep moving forward to honor him.

The altar was a symbol of healing and remembrance. Through community, compassion, and shared experiences, we can find solace and strength to continue our journey toward healing.

In honoring our emotions and creating space for our experiences, we pave the way for healing, growth, and renewal. The Colorado Nonprofit Community Memory Altar was a testament to the resilience of the human spirit and the transformative power of love.

As I reflect on my journey with the Colorado Nonprofit Community Memory Altar, I realize that this experience marked a profound transformation within me—from a storyteller to a dedicated story keeper. It wasn't just about sharing narratives; it was about safeguarding them, holding them sacred, and ensuring they were never forgotten.

This shift from storyteller to story keeper holds immense significance for my culture. In a world inundated with information and noise, it's easy for stories to get lost or overshadowed. By embracing the role of a story keeper, I became a custodian of memories, a guardian of legacies, and a champion of collective narratives.

Moreover, as a communicator and marketing professional, this transformation took on added significance. It wasn't just about crafting compelling narratives for brands or organizations; it was about creating brave spaces where people could share their truths authentically and unapologetically. It was about fostering an environment of empathy, understanding, and inclusivity, where every voice was valued and heard.

Moving into this role of actively creating brave spaces was both a privilege and a responsibility. It meant going beyond the surface level of storytelling to delve deeper into the human experience—to embrace vulnerability, empathy, and authenticity in all its forms.

The Colorado Nonprofit Community Memory Altar served as a tangible manifestation of this ethos. It wasn't just a digital platform; it was a sanctuary—a safe haven where individuals could express their grief, celebrate their loved ones, and find solace in shared experiences. It was a testament to the power of community, compassion, and connection—a reminder that even in our darkest moments, we are never truly alone.

As I continue on this journey of transformation—from storyteller to story keeper—I am reminded of the profound impact that stories have on our lives and our collective consciousness. They have the power to inspire, to heal, and to unite us in ways that transcend boundaries and divisions.

In embracing this role, I hope to continue creating brave spaces where stories can flourish, where truths can be shared, and where humanity can be celebrated in all its beautiful complexity. For in the end, it is through our stories that we find meaning, purpose, and connection in a world that is constantly evolving and changing.

Loop and Honey Loves, March 1

Loop and Honey Loves, March 1

Loop and Honey Loves is a weekly list of things that bring joy and inspiration into my life. It's a glimpse into my world, a celebration of the things I hold dear, and an opportunity for us to connect on shared interests.

*Denver Local* @andreaparesyoga Bigger Bodies ONLY Yoga

Bigger Bodies *ONLY* Yoga is happening Saturday, March 2nd from 12-1:30 at @courageousyoga. Join Andrea for breath work, meditation, movement, rest, and the BEST community ever!!! This is an offering for all of you plus size/fat/bigger bodied/large/curvy/bodacious babes out there. All experiences of yoga are welcomed from beginners to seasoned yogis alike!

@at_heartpanaderi, Teresa Finney

Bright-shining recipe writer and baker @ At Heart Panadería, a Decatur, GA micro bakery. Teresa focuses on her versions of classic panaderia staples such as conchas, cakes, and galletas; the menu is always expanding. All of her bakes are made with as many local to Atlanta and/or Georgia ingredients as possible. Subscribe to her substack for monthly updates (it’s one of my favorite newsletter updates) and support this visionary second-generation Mexican-American baddie. 

Curated treasures by @tchotchkemaven

Shana sells incredible treasures that are hand made and picked with love. 

The Love List:

Educator, @mychal3ts

Creator, @devthepineapple

Support Friends of the Congo, @congofriends

#LoopAndHoney #LoopAndHoneyLoves

Empowering Aurora: My Journey as a Fractional CMO

As a resident of Aurora, Colorado, my commitment to the well-being of our community has always been unwavering. Since assuming the role of Fractional Chief Marketing Officer (CMO) at Aurora Wellness Community (AWC) in June 2023, I've had the privilege of working directly with residents in zip codes 80010, 80011, and 80012 to promote health, wealth, and well-being. I'm excited to share a glimpse into my experience and the meaningful impact we've achieved together.

What exactly does it mean to be a Fractional CMO? Let's explore.

Being a Fractional CMO is more than just leading marketing efforts; it's about driving strategic initiatives that uplift our community's well-being. At AWC, it means collaborating with local leaders, organizations, and residents to address the unique challenges and opportunities within our neighborhoods. It means leveraging marketing expertise to amplify community voices, advocate for essential services, and foster economic empowerment.

Since stepping into this role, I've had the privilege of witnessing firsthand the power of community-driven initiatives. From grassroots campaigns to digital outreach efforts, every strategy is designed to resonate with our residents and drive positive change. Together with my team at Loop and Honey, we've developed targeted marketing initiatives that promote access to healthcare services, advocate for mental health resources, and empower residents to lead healthier lives.

But being a Fractional CMO is more than just about marketing—it's about leadership, empathy, and innovation. It's about understanding community needs, building meaningful relationships, and championing initiatives that make a tangible difference. It's about being a catalyst for positive change and driving progress that benefits all residents.

As I reflect on my journey with AWC, I'm filled with gratitude for the opportunity to serve our community. Together, we've achieved remarkable milestones and forged lasting connections that continue to drive our mission forward. Looking ahead, I'm excited to build upon our successes, deepen our impact, and create a brighter future for Aurora.

In closing, I'm honored to continue serving as a Fractional CMO at Aurora Wellness Community. My dedication to our community's well-being remains steadfast, and I'm committed to leveraging my experience and expertise to drive positive change. Together, let's empower Aurora to thrive.

xo, Maureen

Fractional CMO, Aurora Wellness Community

Loop and Honey Loves, February 16

Loop and Honey Loves, February 16 

Loop and Honey Loves is a weekly list of things that bring joy and inspiration into my life. It's a glimpse into my world, a celebration of the things I hold dear, and an opportunity for us to connect on shared interests.

*Virtual* UB LIVE: Pleasure Practice, https://theunderbelly.com/

Sunday, February 25, 2024 at 10:00 AM MST. Join Jessamyn for a playful class of reclaiming pleasure. This isn’t about anyone else. We’re showing up and soaking it all in. Our bodies have longings and offerings. Click the link and get curious.

*Denver Local* @banhbutterbakerycafe

Bahn & Butter Bakery Cafe, and Chef Thoa Nguyen, is offering a limited Matcha Raspberry Crepe Cake as seen on @foodnetwork #holidaybakingchampionship Season 10 in six-inch or ten-inch until the end of February. For every purchase you get a @sweetbellachocolates matcha raspberry bar. I personally love the Ube Foam Cold Brew.

*Colorado Springs Local* @atrevidabeerco + @heavenlytacos.co

Valentines Day: 5 Course Pairing Dinner on Friday, January 16, 2024! Heavenly Tacos and Atrevida Beer Co are giving you and your party an experience like no other and are selling tickets at the door, if you prefer that method as well! Jess Fierro is Colorado's first Female and Latina Owner/Head Brewer leading a female forward brewery producing unique flavors that challenge consumer’s perspective of craft beers.

The Love List:

Educator, The Concious Lee @theconsciouslee

Creator, @Itschinwosu, Queer, Nonbinary Nigerian on Anishinaabe land

Support Khaled Beydoun for Yemen 🇾🇪 🇵🇸

#LoopAndHoney #LoopAndHoneyLoves

Loop and Honey Loves, February 2

Loop and Honey Loves, February 2 

Loop and Honey Loves is a weekly list of things that bring joy and inspiration into my life. It's a glimpse into my world, a celebration of the things I hold dear, and an opportunity for us to connect on shared interests.

*Denver Local* El Nopal Neveria (@elnopalneveria) Galentines Day Party

The best day of the year, grab your gals and join us for a Galentines day party! We will have holiday treats and activities AND @linkedbyblushbeauty will be with us starting at 6 for permanent jewelry and our neighbors at Inksylum will be offering $80 flash tattoos if you and your gals and feeling extra permanent.

Somatic movement, with theworkoutwitch_

Liz Tenuto (aka The Workout Witch) is changing the way this generation deals with stress & trauma. Liz specializes in healing the physical effects of trauma & stress making somatic healing popular and accessible. Liz offers 30-day courses and is best known for her work with stress & trauma release. Specifically, how trauma, anxiety, stress, and emotional experiences are all connected to the physical pain and unexplained health conditions we’ve been generationally programmed to just “put up with.”

Xula Mexican Coffee, @xulamexicancoffee

Founded in 2017 by Nelly Garcia, a native of Michoacán, Mexico, Xula Mexican Coffee combines passion and culture to produce specialty products with the highest quality ingredients. The humble beginnings of Xula started in Garcia’s own kitchen with her homemade muffins. After years of hard work and collaboration, the business has since expanded to provide a variety of products including specialty Mexican coffees, artisan chocolates and baked goods.

The Love List:

@Mestiza.Music, MËSTIZA Live & DJ session in tablao flamenco performing “Compañera”

Creative, @Yamz.World

Writer, Mia P. Manansala (@mpmthewriter)

Support Khaled Beydoun for Yemen 🇾🇪 🇵🇸

#LoopAndHoney #LoopAndHoneyLoves

Loop and Honey Loves, January 26

Loop and Honey Loves is a weekly list of things that bring joy and inspiration into my life. It's a glimpse into my world, a celebration of the things I hold dear, and an opportunity for us to connect on shared interests.

*Denver Local* Lunar New Year Meal for Two by @wongwayveg

One of my favorite local food spots is hosting a Lunar New Year vegan Dim Sum with dessert by @bestoneyetvegan. This year Wong Way Veg is offering two options:

1. Pop Up Dinner: Ticketed seated dinner at Art Gym on Saturday Feb 10!

2. Take & Bake meal for two: preordered fully cooked meal, served cold with reheating instructions included. Enjoy for Valentine’s dinner! Pick up Feb 14, between 3-6pm.

10/10 recommend ordering from Wong Way Veg to celebrate the year of the Dragon! Learn more at https://wongwayveg.square.site/.

*National Delivery* Solstice Sweets, Valentine's Day Pre-order 

Solstice Sweets is a dreamy mother and daughter owned and operated bake shop offering nostalgic treats, made vegan! Solstice Sweets is based in Colorado, but they ship nationwide! Their Valentines Day pre-orders are open with a new line up of deliciousness. 

Conversation heart cookies, frosted animal cookies, and heart cakes! @solstice.sweets

Chef Marcella Valladolid, @marcelaandcarinashow Virtual Cooking Show

I love to cook and this interactive virtual cooking show has taught me so much while providing me boundless joy. Sister duo Marcela and Carina Valladolid have teamed up to guide you through some of Mexico’s most traditional recipes while playing some seriously good music, partaking in contests and giveaways, and sharing probably a little too much information about their personal lives. 

Class is February 8th. The recipe is set for a surf and turf molcajete with a tomatillo-morita sauce with side dishes and dessert. @marcelaandcarinashow

akiiwanbeadwork, Valentine’s Day Bead Drop

Cute things comin' your way January 28th at 1pm CT. Akiiwan Beadwork is handcrafted beadwork by Tayla Fairbanks, a proud member of White Earth Band of the Minnesota Chippewa Tribe. Pink danglers, chocolate covered strawberries, cherries, and so much more. So flirty. 

The Love List:

Sort Of on HBO Max, non-binary millennial Sabi -- the youngest child of Pakistani parents -- navigates love, career, and family sortof_tv

@Freethejiggle, Body Positive Dance Movement

Support Khaled Beydoun for Yemen 🇾🇪 🇵🇸

#LoopAndHoney #LoopAndHoneyLoves

Loop and Honey Loves, January 19

Starting this week, I'm excited to share my first edition of Loop and Honey Loves—a weekly list of things that bring joy and inspiration into my life. It's a glimpse into my world, a celebration of the things I hold dear, and an opportunity for us to connect on shared interests.

Weekly Home Check with Kyshawn, @WeeklyHomeCheck

The challenges and uncertainties that come with owning a home, coupled with the pressure of ensuring everything runs smoothly, can often feel like an overwhelming task.

However, Kyshawn, the creator behind @WeeklyHomeCheck, has found a way to simplify this intricate process. He generously offers a free 52-week home checklist, accompanied by weekly email reminders for each task. For someone like me, who often feels the weight of home maintenance on my shoulders, Kyshawn's checklist has been a game-changer. 

What sets Kyshawn apart is not just his commitment to sharing valuable information but also his personal journey. Being a first-time homeowner, he embarked on this venture with a genuine desire to learn and adapt. His dedication to soaking up as much knowledge as possible is a testament to his determination.

The weekly email reminders and insightful content on his Instagram not only keep you informed but also empower you to tackle the challenges of homeownership with confidence. Make a move towards a more organized and empowered homeownership journey by following Kyshawn and signing up for his weekly email reminders!

Tortilleria El Valle, An Undiscovered Gem

Welcome to a culinary gem North of Denver in Frederick, Colorado – a family-owned Mexican food haven that deserves a perfect 10! Watch the magic unfold as fresh tortillas are crafted right before your eyes. Authenticity meets affordability in every bite. Tortilleria El Valle is located at 3540 State Hwy 52 Unit H18, Frederick, CO 80516. 

The staff's warmth and helpfulness add a delightful touch to the experience! Indulge in the mainstays like barbacoa, carnitas, and green chile asada tacos and burritos, all wrapped in heavenly corn and flour tortillas. Fresh beans, rice, and salsa on the side complete the feast. Don't miss the mini-store with treasures like Mexican cheeses, salsas, sodas, and snacks. Excellence in food meets excellent customer service – a true culinary delight! #FrederickEats #MexicanFoodMagic #CulinaryGem #FamilyOwned

The Love List:

The Brothers Sun on Netflix

#palestinianpoetry 

Creative @ejmillerlarson

La Gritona tequila

Support Khaled Beydoun for Yemen 🇾🇪 🇵🇸

Introducing Loop and Honey's Exclusive Insta Vibes Package

Elevate your brand with our new, dynamic collaboration – Loop and Honey is thrilled to join forces with local brewery legend and creative visionary, Kai Malm (they/he)! This partnership is not just about content; it's a fusion of badassery and social smarts. Loop and Honey founder, Maureen Maycheco (she/they), known for her badass and award-winning marketing strategies, is teaming up with Kai to bring creative magic and true balance that sets this package apart.

What You Get:

20 Captivating Pieces: Immerse your audience in a visual feast with 10 fresh stories and 10 engaging feed posts. Package price is $450.

Why You Need It:

Hosting an event? Brightening up your company channel? Energizing your audience for a call-to-action? Want to zone out and stare at a wall? Tired of Instagram? We've got you! Let Maureen and Kai create for you.

Project Deliverables:

• Instagram Stories: 10 story posts with captions and accessibility features.

• Feed Posts: 10 feed posts with captions, photo descriptions, and trending hashtags.

• Accessibility Priority: All posts with sound effects will be captioned.

• Multilingual Excellence: Spanish-language translation available on request with 48 hours notice.

Research-Driven Captions and Hashtags:

We don't just create; we strategically craft captions and hashtags based on research and industry trends.

Logistics Covered:

From recommendations for posting to an editorial calendar (if required), we’ll set you up for posting with ease.

Your Brand, Our Creative Playground:

We believe in your vision. One round of review and edits is included – your satisfaction is our priority.

Ready to delegate your content creation and elevate your Insta?

Fill out the form below or email maureen@loopandhoney.com to learn more about Loop and Honey’s exclusive Insta Vibes Package. The package price is $450, and availability is limited based on our current capacity and the alignment of our creative visions.

Unveiling the Vibrant Spectacle: Blossoming in Color by Loop and Honey!

Step into a world bursting with vivacity, energy, and sheer resilence as Loop and Honey proudly presents: the Blossoming in Color Collection! Blossoming in Color shouts out to flower power and small biz magic. Embracing the vivid hues of this Mexican folk design, radiating life and energy. It's not just footwear; it's an embodiment of emotion. 

View fullsize

View fullsize

View fullsize

View fullsize

View fullsize

Flower Power and Small Biz Magic

Blossoming in color, our collection pays homage to the spirited essence of Mexican folk design. Each hue radiates life and energy, embracing the beauty found in the journey of blooming. It's more than a celebration—it's a testament to resilience and the magic of vibrant colors.

The Splendor in Detail

The Blossoming in Color Slip-On Canvas Shoes boast a 100% polyester canvas upper side, an ethylene-vinyl acetate (EVA) rubber outsole, and an ensemble where your brand shines proudly on the box, insole, and tongue. With breathable lining, a soft insole, elastic side accents, and a padded collar and tongue—comfort meets style effortlessly.

As for the Blossoming in Color Slides, revel in the cushioned faux leather upper strap and the lightweight polyurethane (PU) outsole. The contoured, textured footbed ensures a cozy fit, while the meticulous stitching guarantees durability. Easy to care for, spot clean only—these slides are made to last.

Made from high-quality vinyl, the Blossoming in Color Holographic Sticker is easy to peel and stick, and their adhesive backing ensures long-lasting durability. The unique holographic effect catches the light in a mesmerizing way, making them the ultimate eye-catcher.

The Blossoming in Color Eco Tote is more than a bag; it's a tribute to the beauty and strength found in every blooming journey. Tote your treasures in absolute style while carrying Loop and Honey along on your adventure. Bright, bold, and full of joy—this tote is your perfect companion!

Capture your inspirations and dreams in vibrant hues with our latest addition to the Blossoming in Color Collection! This notebook isn't just a journal—it's a celebration of resilience, creativity, and the magic of small businesses.

Embrace Your Blossoming Journey

This isn't just a collection; it's an ode to the strength found in embracing your unique journey. Blossoming in Color by Loop and Honey—where fashion meets passion, and every step tells a story of resilience and exuberance!

Get ready to embrace the canvas of life in vibrant hues—Blossoming in Color is here to paint your journey in style!

Smooth Sailing Through Leadership Transitions with Loop and Honey

In the dynamic landscape of organizational leadership, one constant remains - change. Leadership transitions bring forth a whirlwind of communication challenges that can make or break an organization's journey. At Loop and Honey, we're here to serve as your steadfast anchor in navigating these turbulent times and uplifting your workforce.

Our Communications Leadership Transitions services are akin to a compass for leaders and their teams during these pivotal moments. Maureen, our seasoned leader, boasts a career spanning nonprofit, government, healthcare, education, and tech startup industries. Her extensive experience allows her to anticipate the communication challenges that come with leadership transitions, making her well-prepared to guide organizations through these transformative periods.

Effective leadership transitions go beyond just having the right strategy; they are about centering people and the teams that work tirelessly day in and day out. We understand the intricacies and nuances that accompany these transitions, and we're here to address them with bold and innovative solutions. Our approach is designed to foster understanding, connection, and a seamless transition during these times of change. With Maureen's expert guidance, you can ensure that your leadership transition is not only smooth but also authentic and people-centered.

The ultimate goal of our services is to cultivate a strong sense of belonging within your team and community, ensuring that your organization thrives not just during the transition but well beyond it. We recognize that these moments of change are critical for your organization's story, and we are ready to assist you in navigating them with grace and expertise.

So, fasten your seatbelts because, with Loop and Honey, we're ready to shake things up and achieve results that will lead your organization to a healthy, stable, and successful transition. Our commitment to your team's well-being and the seamless continuity of your leadership is unwavering. Together, we will sail through these transitions with confidence and strength.

Deep Dive into Diversity, Equity, Inclusion, and Digital Accessibility with Loop and Honey

In today's rapidly evolving world, diversity, equity, and inclusion (DEI) are no longer just buzzwords – they are non-negotiable principles that should be at the core of every organization's communication strategies. At Loop and Honey, our DEI, Digital Accessibility, and Belonging Audit services are designed to go beyond the surface and help organizations align their messaging with these critical values.

Meet Maureen, our dedicated advocate for anti-racism and social justice, who brings a unique consulting style to the table. Maureen's approach is not about merely delivering what you think you need; it's about delivering what your audiences truly deserve. She's a truth-teller who is unafraid to address uncomfortable truths. From multicultural marketing to transcreation, Maureen's patient and empathetic guidance always ensures alignment with her core values and the unique needs of your communities.

But why should your organization consider a DEI, Digital Accessibility, and Belonging Audit? In today's landscape, authenticity is paramount. It's not enough to have inclusive messaging on the surface; your communication efforts need to genuinely belong to the communities you serve. Every message should be an invitation to join a community and connect with a story. With Loop and Honey, your communication strategies will resonate with authenticity, fostering a sense of belonging that goes beyond superficial inclusivity.

Our audits are designed to dig deep into your existing communication strategies and materials. Maureen's expertise as a DEI Champion ensures that your communication efforts are not just inclusive but authentically represent and serve the diverse communities you engage with. We are here to help you assess and enhance your communication strategies, making them more inclusive and accessible while promoting a greater sense of belonging among your audience.

Loop and Honey is your partner in this transformative journey, helping your organization build authentic connections, foster a sense of belonging, and communicate with real impact. It's time to go beyond the surface and create communication that truly resonates.

Tactical Communications Implementation Support: Navigating Holistic Communication

At Loop and Honey, our Tactical Communications Implementation Support services encompass a diverse range of communication activities. Maureen's extensive experience, combined with a dash of creativity and a truckload of practicality, makes her the ideal partner for any tactical communication strategy. From day-to-day communications to full-fledged campaign implementation, metrics and analysis, trend forecasting, audience segmenting, social media, email marketing, newsletters, messaging, branding, talking points, presentation deck creation, website maintenance, website design, content creation and curation, SEO, media outreach, community engagement, and more—Maureen and the Loop and Honey team have got you covered.

We're not just about digital communication; we believe in a holistic approach. Effective communication extends beyond the digital realm, and tactical communication, whether through print materials or alternative formats, is a crucial component of ensuring accessibility and inclusivity. With our support, your organization can create materials that not only reach a diverse audience but also foster a deeper sense of belonging.

Real talk, you need Loop and Honey as a partner to handle all these communication activities seamlessly and efficiently. We're here to make your communication strategies not just effective but also inclusive and accessible, so your organization can thrive.

In the ever-evolving landscape of communication, the holistic approach to communication is essential. Our Tactical Communications Implementation Support services are designed to meet the diverse needs of organizations in today's dynamic environment. We're not here to overcomplicate things with jargon or overexplanation. Instead, we're here to provide the support and capacity you deserve.

With Loop and Honey, your communication strategy transcends the mere transmission of information, fostering meaningful connections and cultivating a vibrant sense of community, both in the digital realm and beyond. We're here to guide you through every step of the communication process, ensuring that your messages are not only effective but also deeply resonant with your audience.

Partner with Loop and Honey and embark on a journey of inclusive and impactful communication. With us by your side, you can confidently navigate the ever-evolving landscape of communication, forging connections, fostering a sense of community, and instilling a profound sense of belonging in your audience.

Navigating Change with Loop and Honey's Communication Workforce Transitions

In the ever-evolving landscape of communications, one thing remains constant—change. As the tides of the industry ebb and flow, having a reliable compass can make all the difference. At Loop and Honey, our Communications Workforce Transitions services are that trusted compass, guided by the seasoned expertise of Maureen. She is not just a professional; she's a veteran who has weathered the changes and challenges of the communications world. Her resourcefulness, adaptability, and resilience have been honed through years of hands-on experience, making her a steady hand in turbulent times.

We understand that transitions within a communications team can feel like navigating uncharted waters. At Loop and Honey, we recognize that successful transitions require more than just a strategic plan; they demand a deep understanding of the unique challenges that come with change. Maureen's journey and credentials uniquely equip her to facilitate smooth transitions, grounding them in the principles of Diversity, Equity, and Inclusion (DEI), digital accessibility, and a shared sense of belonging.

What sets Loop and Honey apart is our commitment to simplicity. We're not here to overwhelm you with jargon or over-explanation. Instead, we are here to jump in and provide the support and capacity you deserve. Whether you're new to your role, in between hiring, or simply in need of an extra hand during times of change, Loop and Honey is your trusted partner in making transitions seamless. With our help, you can continue to be the visionary you aspire to be.

Change is inevitable, but with Loop and Honey by your side, navigating it becomes a journey of growth and success. Let us be your compass in the ever-shifting landscape of communication, guiding you toward a future that's as bright as your vision.

Crafting Unique Communication and Marketing Strategies with Loop and Honey

In the fast-paced world of communication and marketing, the key to standing out is having a strategy that is as unique as you are. At Loop and Honey, our Communications and Marketing Strategy Design process is a meticulously crafted journey, where strategic brilliance meets storytelling finesse. Led by Maureen, an accomplished strategist and Diversity, Equity, and Inclusion (DEI) Champion recognized by the National Diversity Council, our approach is far from ordinary.

What sets us apart is our unwavering commitment to tailoring every strategy design to your specific needs, resources, and capacity. We firmly believe in the power of individual and organizational narratives, and we're dedicated to ensuring that yours is heard. We do not rely on cookie-cutter templates or one-size-fits-all solutions. Instead, we embark on a journey to explore your strengths, those of your team, and the unique identity of your organization.

Our strategy design services are not just about crafting plans; they are about helping you discover and narrate your stories in a manner that is not only authentic but also captivating and, most importantly, effective. Our approach is strengths-based, celebrating the qualities that make you and your organization unique. We understand that successful communication isn't just about transmitting data; it's about building connections, fostering a sense of community, and instilling a profound sense of belonging.

With Loop and Honey, your communication and marketing strategy goes beyond the mere transmission of information. We are here to help you foster meaningful connections and cultivate a vibrant sense of community. Our strategies are holistic and multi-faceted, addressing the diverse facets of your communication needs. We are not just your strategists; we are your partners in crafting a narrative that resonates with authenticity and builds bridges that connect your audience to your story.

In a world where authenticity and uniqueness are valued more than ever, Loop and Honey is your compass for navigating the complex realm of communication and marketing. Let us help you craft a strategy that is as unique as your story, as captivating as your vision, and as effective as your goals. Together, we'll turn your communication into a force that builds connections and fosters a profound sense of belonging within your community.

Elevate Your Professional Journey with Loop and Honey's Unique Coaching Services

In the ever-evolving landscape of professional development and communication, finding a guiding light can make all the difference. At Loop and Honey, our Professional Coaching services offer just that—a unique blend of strategic guidance, empathetic mentorship, and people management expertise.

Meet Maureen, the visionary founder behind Loop and Honey. She's not only an award-winning strategist but also a first-generation college graduate with a diverse background in International and Intercultural Communication. With such a rich tapestry of experiences, Maureen brings a unique perspective to people management and the art of creating cultures where the workforce thrives.

But what sets our coaching apart from the rest? It's simple yet profound: we believe that every individual possesses a distinctive narrative. Our mission is to help you uncover and communicate your story authentically, effectively, and with a deep focus on humanity, Diversity, Equity, and Inclusion (DEI), digital accessibility, and a profound sense of belonging.

We understand that successful communication isn't just about transmitting data. It's about cultivating community, forging connections, and nurturing a sense of belonging. At Loop and Honey, we are committed to helping our clients boldly share their stories and ideas with the world, regardless of their budget, capacity, or experience.

Our coaching sessions are more than just a chance for skill development. They are a safe space for problem-solving, sharing experiences, or even just venting. We want you to know that we are here to listen, understand, make jokes when needed, scream with you, or lend an empathetic shoulder to lean on. As communication professionals ourselves, we understand the unique challenges you face, and we're here to support you every step of the way.

With Loop and Honey, you can transform your ideas into reality, enhance your people management skills, and thrive in your professional journey. Our coaching services are your partner in achieving your goals, and we can't wait to embark on this exciting journey with you.

Introducing the Loop and Honey Represent Merch Collection

Dear Loop and Honies,

I am thrilled to announce the launch of the Loop and Honey Represent merch collection, now available for purchase! As the proud owner of Loop and Honey LLC, I've embarked on a journey that fuses the spirit of entrepreneurship with my rich Mexican-American heritage. The collection embodies these values, and I invite you to be a part of this exciting venture.

Explore the carefully curated collection that brings together style, empowerment, and compassion.

Rooted in Compassion and Community

At the heart of Loop and Honey is a story that champions compassion, empathy, and community. My communications and marketing consulting company is dedicated to these principles, and it's no accident that the name is derived from my beloved rescue dogs: Lupulin and Honeyman. These furry family members inspired me to build a business that stands on the pillars of humanity.

Honoring Lupulin and Honeyman

The name Loop and Honey is a heartfelt tribute to my first two rescue dogs, Lupulin and Honeyman. Although Honeyman passed away in 2018, his legacy lives on as we continue to provide a safe haven for rescue dogs like him. Our family has expanded with two more furry brothers, Dodge and Poncharoo. Our commitment to offering these pups a loving home is a core value that fuels our brand.

Unveiling the Collection

The Loop and Honey Represent merch collection is designed to embody the vibe of empowerment and joy. We've curated a range of items that include dad hats, bucket hats, denim apparel, eco-friendly clothing, drinkware, patches, stickers, and more. This collection encapsulates the spirit of our story and mission, and we can't wait for you to explore it.

Experience Limited Edition Items

For those seeking something truly unique, we've added limited edition merch that showcases the heart of our brand. Discover exclusive items like a neon notebook, a fuerza (strength) print puzzle, and a tequila + doggo metal wall print.

Embrace the Fusion of Entrepreneurship and Mexican-American Heritage

Shop Today and Join the Movement

I invite you to be a part of this journey. Rep a brand that cares, a brand that celebrates heritage, empowerment, and the love for our four-legged companions. Explore the collection today and discover a range of products that resonate with your style and values.

Visit the merch store now and experience the Loop and Honey Represent collection. Every purchase supports a woman-owned, Mexican-American-owned business that's all about making a positive impact.

Thank you for being a part of my story. Your support means the world to me.

With gratitude,

Maureen, Founder, Loop and Honey LLC

5 Things Marketers Can Do to Start Their DEI Journey

We are trained to make people feel. Marketers hold the power to control narratives, set language, and define values. We have the perspective and privilege to connect and move people. It is our responsibility to ensure our actions are authentic, thoughtful, and respectful. As a mixed, Mexican-American identifying marketer by profession, and after more than ten years in this field, I have experienced false flags, virtue signaling, disrespect, microaggressions, and even a White-identifying male CEO slamming his hands down on a table across from me in a glass-walled conference room while yelling red-faced, “Maureen. I am the CEO!”

We must do better. Our contributions as communicators can influence the way people move and interact. We have opportunities to catalyze movements and demand equitable and inclusive systems, but only if we acknowledge and challenge the structures from which we derive our power, whether tied to our identity, title, position, or platform. Here are five things marketers can do to start their DEI journey:

1. Make a commitment to educate yourself

Educate yourself about diversity, equity, and inclusion, and always be authentic about your journey. Get curious. Follow and engage with local DEI organizations and agencies on social media, read books, watch movies, start conversations, and attend training and events. Explore BIPOC-written and created materials about marketing and outside of our field. ​​Make a real commitment and do the work.

2. Don’t be afraid to make mistakes

We are marketers and humans, so ground yourself in humanity. DEI work is consequential and you will make mistakes. Acknowledge when you don't have the answer or when your company is not the best voice to share to minimize mistakes along the way. Use the networks you have built to hold your audiences accountable, but first, hold yourself accountable, and always lead with a sincere apology when you make a mistake. 

3. Honor the people already doing the work

Pain, trauma, and oppression are not products to be traded for reputation, revenue, or credibility. Honor stories and storytellers, by honoring their energy, capacity, time, and experience. If making space or passing the mic are strategies important to your workplace, then those individuals stepping up and in the spotlight need to be honored (with payment).

4. Lean in to being uncomfortable

Weaving DEI practices into your marketing work demands risk beyond unsubscribes and unfollows. You may find yourself in uncomfortable conversations and awkward video meetings, being uncomfortable is part of the work. Your DEI initiatives and activities may not always align with your quarterly success metrics or your team may not understand your insistence on including pronouns, so stay grounded in your humanity, your values, and the true impact this work has on your non-White identifying colleagues, friends, neighbors, coworkers, and family.

5. Find a friend, form a committee

No one should do DEI work in a silo. Find and connect with people in your workplace across teams, functions, and departments who are also committed to DEI. Talk. Collaborate. Listen. Share resources. Allow yourself to be challenged to change and continually (un)learn. 

Creating Equitable and Inclusive Marketing Strategies

Communications professionals possess the power to influence people's behaviors and shape the way they perceive the world around them. With this power comes the responsibility to challenge the structures that uphold inequality and perpetuate systemic racism. It is not enough to simply "make space" for BIPOC voices; we must actively dismantle the structures that marginalize them.

Research has shown that diverse and inclusive marketing strategies can lead to better business outcomes. According to a report by McKinsey & Company, companies with diverse executive teams are 33% more likely to outperform their peers in profitability. This demonstrates the importance of embracing diversity not just for ethical reasons, but also for the success of our organizations.

To create equitable and inclusive marketing strategies, we must first acknowledge the ubiquity of white supremacy and systemic racism. We cannot address these issues if we deny their existence or fail to recognize our own privilege. It is crucial to listen to and amplify the voices of BIPOC communities, ensuring that their experiences and perspectives are included in our narratives.

Passing the mic to marginalized people is not enough if they are not given the respect and compensation they deserve. When we advocate for making space, we must also advocate for fair treatment and pay for those individuals who step into the spotlight. Pain, trauma, and oppression should never be commodified or exploited for reputation or revenue. We must honor the stories and storytellers by valuing their time, energy, capacity, and experience.

Creating equitable and inclusive marketing strategies requires us to take risks and step outside our comfort zones. We must be willing to make mistakes and learn from them. Instead of personalizing or deflecting criticism, we should listen and reflect on our actions. By grounding ourselves in our shared humanity and seeking justice, we can use our networks to hold ourselves and our communities accountable.